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Creating Business Magic

  • Introduction by David Copperfield.
  • Discusses fundamental strategies for business success using contemporary magicians as exemplars.
  • Discussions of David Copperfield, Max Maven, Jeff McBride, Penn & Teller, Harry Houdini, Harry Blackstone, Jr., Doug Henning, among others.

HERE IT IS!  Eugene Burger's long-awaited book on Magic and Business!

Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business was written by David Morey, Eugene Burger, and John E. McLaughlin. All three of them are accomplished magicians, and all three of them are closely connected to the McBride Magic & Mystery School.

In this book the authors use their remarkable and varied expertise to apply their deep insider knowledge of magic to the essential task of innovating one's business in a strategic way. It articulates 9 strategies that magicians excel at, using examples drawn from the world of magic, and shows how they can be used to build more successful business enterprises.

From the dustjacket:

"Your organization may employ hundreds, if not thousands. You may be hitting all your revenue targets... You may even be experiencing growth. But unless you are creating magic for your customers--like Disney, Apple, and Amazon--you are not the innovation leader you need to be.... Whether you are a corporate executive, a senior strategist, a product developer. a marketer, or any other type of creative innovator, you will learn how to adapt these strategies into your business and achieve breakthrough success."

From the Foreword by David Copperfield:

"Creating Business Magic takes the reader along a path of genuinely magical thinking. Beginning with imagination, the authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.... This book will help any reader bring out not only what is wonderful, but wondrous, too. It is a solid, sparkling argument that imagination empowers the real magician inside us all."

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